Acting as the architect, contractor, developer and broker for the project Alloy identified that the townhouse program was missing from the neighborhood. While a large condominium tower was an ‘as of right’ option, the team opted to pursue half the development potential. This critical decision lowered construction costs creating efficient townhouses for sale. Sited within the Landmark District, the team was sensitive to the industrial warehouse context which includes the City’s first reinforced concrete buildings. The facade is clad with tensile Ductal concrete panels, a contemporary concrete technology which compliments the tone and texture of the neighboring buildings and allows the concrete to be cast to delicate proportions. This economically viable combination created a contextually sensitive and beautiful addition to the built environment.